The story of www.spinrollz.nz/ isn’t just about machinery—it’s about a New Zealand engineering team that turned a niche metal-forming challenge into a global benchmark. Founded in 2015 by former university researchers, Spinrollz has since become the only company in the world capable of producing roll-forming machines capable of shaping steel at speeds exceeding 1,500 metres per minute. Their breakthroughs aren’t just about raw speed; they’re about precision, scalability, and a relentless pursuit of efficiency that has made them the go-to supplier for industries from automotive to infrastructure.

The core of Spinrollz’s innovation lies in its proprietary "Spinform" technology, which replaces traditional linear roll-forming with a spinning disc mechanism. This design eliminates the need for multiple passes through fixed rolls, reducing energy consumption by up to 30% and cutting production time by nearly half. The technology was initially developed to address the limitations of conventional roll-forming for complex profiles, particularly those requiring high tolerances—like the intricate shapes used in railings or automotive body panels. Their first commercial success came in 2017, when a prototype was installed at a Sydney-based steel fabricator, where it slashed production costs by 25% within six months.

Spinrollz’s impact extends beyond cost savings. The company’s machines are now standard in several high-volume manufacturing hubs, including Germany’s automotive sector and Australia’s construction boom. One standout example is their partnership with a Melbourne-based manufacturer that uses Spinform to produce 50,000 tonnes of preformed metalwork annually, a feat previously deemed impossible with traditional methods. The technology’s adaptability has also made it a favourite among renewable energy firms, where it’s used to shape components for wind turbine blades and solar panel frames. Their machines now operate in 12 countries, with a backlog of orders exceeding 400 units.

The company’s growth has been underpinned by a unique business model that prioritises long-term collaboration over short-term contracts. Spinrollz’s engineers often work closely with clients to refine profiles, ensuring each machine is tailored to the specific needs of its user. This approach has earned them a reputation for reliability, with an average uptime of 99.8% across their fleet. Their most recent innovation, announced in 2023, is a modular design that allows machines to be reconfigured for different profiles without downtime—a feature that has been hailed as a game-changer in industries with high product variety.

Despite their success, Spinrollz remains a small team of just 35 people, a deliberate choice to maintain agility. Their offices in Auckland house a mix of R&D labs, a prototype workshop, and a dedicated testing facility where machines are rigorously benchmarked against industry standards. The company’s commitment to sustainability is equally notable; their machines are designed to minimise material waste, with some models achieving 95% recycling rates for scrap metal. This eco-conscious approach has positioned Spinrollz as a leader in the push for greener manufacturing, aligning with global trends towards circular economy practices.

Looking ahead, Spinrollz’s ambitions are ambitious. Their next phase involves developing a fully automated version of Spinform, capable of handling even more complex profiles with minimal human intervention. They’ve also begun exploring applications in aerospace, where lightweight yet durable metal components are critical. While the road ahead is uncertain, one thing is clear: Spinrollz’s story is more than that of a company—it’s a testament to how New Zealand’s engineering talent can turn local challenges into global solutions.

• Spinrollz’s machines operate at speeds exceeding 1,500 metres per minute, a record in the roll-forming industry.
• Their technology reduces energy consumption by up to 30% compared to traditional methods.
• Over 400 units have been sold globally, with orders backlogged for more than 12 months.
• The company’s modular design allows machines to be reconfigured for different profiles without downtime.
• Spinform machines achieve an average uptime of 99.8%, earning them a reputation for reliability.
• Spinrollz’s R&D team is focused on developing an automated version of their technology for aerospace applications.